Hello, I’m Maggie. I’m a writer and editor, author, and brand consultant. Perhaps you’re here because of the newsletter I co-edit, the Spread? Maybe you’ve heard of “that J.Crew book,” The Kingdom of Prep? Welcome.

about my work

  • JOURNALISM

    I report on things like overpriced bassinets for the Economist; the grey areas of #MeToo for the Atlantic; culinary-world infighting for New York; why we all need a little more human touch for Vogue; and married women and their “battery boys” for Bustle. I was a beauty editor at Vogue and served as deputy editor (and jack-of-all-trades writer) at Elle for 10+ years. Find a selection of my work here.

  • THE SPREAD

    What would make the perfect women’s magazine? Juicy yarns, big ideas, deeply personal examinations of women’s lives—and none of the advertiser obligations.

    I cofounded the Spread with Rachel Baker in 2022 and we’ve have been keeping thousands of readers abreast of “the conversation” ever since. Join us on Substack.

    And check out our interviews with media bigwigs for the podcast Print is Dead, Long Live Print! (A few highlights: Samira Nasr, Will Welch, E.Jean Carroll, Joanna Coles.)

  • BRAND CONSULTING

    I have provided effective, creative storytelling for all aspects of brand building and marketing for a range of fashion, beauty, and lifestyle brands, from conceptualizing brand books to writing taglines, packaging copy, marketing emails, website copy and more.

The Kingdom of Prep: The Inside Story of the Rise and (Near) Fall of J.Crew

“The Kingdom of Prep is a fashion-biz chronicle that reads like a page-turner. But it’s also the story of American style writ large—and how what we wear reflects our national character. You’ll never look at a rollneck sweater in the same way again.” — Véronique Hyland, author of Dress Code: Unlocking Fashion from the New Look to Millennial Pink

“A buoyant and persuasive account of how the company’s fluctuating fortunes reflect Americans’ shifting attitudes toward dress, shopping, and identity.” — Hua Hsu, The New Yorker.”

“Most everyone is familiar with the Jenna Lyon's era J. Crew aesthetic, which extended its influence to no less prominent spheres than The White House, but fewer people are familiar with the ups and downs of the brand before its hot pink, sequined phase. Bullock unravels it all in this lively, entertaining book.” — Chloe Schama, Vogue

Named one of the best books of 2023 by Vogue and The New Yorker. A People magazine book of the week. A Good Morning America pick. (Here’s me looking awkward on T.V.)

Featured in Vanity Fair, The New Republic, GQ, The Business of Fashion. In the Wall Street Journal here and here. On the Who What Wear with Hillary Kerr podcast. On the The Next Big Idea podcast. And more…

Out now in paperback from Dey Street, a Harper Collins imprint.